A new way to bring people together.

80% of millennials and Gen Z believe in astrology and 72% use it to make important life decisions, including their career. —Yahoo! Finance

A new way to bring people together.

AstroTwins and Lux
80% of millennials and Gen Z believe in astrology and 72% use it to make important life decisions, including their career. —Yahoo! Finance
I*AM is a breakthrough system for leadership & team alignment.

At the I*AM Institute, we help people confidently plan, make key decisions and identify their strengths by creating experiences that foster trust, connection and shared purpose. Through engaging talks, workshops and consultations, we turn groups into cohesive teams and empower individuals to lead with impact.

I*AM in the News

From bestselling books to national media appearances, the I*AM System is helping people make confident, clear decision in their personal and professional lives.

NATIONAL BESTSELLER — THE ASTROLOGY ADVANTAGE
Published by Simon & Schuster

“Atomic Habits meets The Wisdom of the Enneagram…”

An instant USA Today national bestseller, The Astrology Advantage (Simon & Schuster) introduces The I*AM System created by Ophira and Tali Edut. Covering topics spanning from productivity to time management to relationships to communication, the book shows readers how to use the energetics of their birth data to maximize personal and professional success. With relatable real-world examples and the Edut sisters’ signature wit and writing style, it’s the perfect accompaniment to any workshop or program, or to support your own leadership.

Available in hardcover, Audible and Kindle formats. Paperback edition available July 2025. To request a copy of the book, email our team. 

FEATURED PODCAST INTERVIEWS

Hear how I*AM has changed people’s lives and revolutionized relationships, teams and businesses.

“I was so perfectly aligned with it that I want to shout it from the rooftops.” — Amy Porterfield, bestselling author and host of Online Marketing Made Easy

FEATURED EDITORIAL

— Contributing Columnists to Fast Company —